Mental Health 2.0 – Student Social Media Contest

The Council of Ontario Universities (COU) is pleased to announce the launch of a new social media competition, Mental Health 2.0 ( We are asking students at publicly funded institutions—grads and undergrads—to submit their ideas for social media campaigns that promote mental health. Entrants can work individually or in teams, and can choose from a variety of accessible formats to submit their work. They do not need to plan, create, and run complete social media campaigns. We only ask that they send us:

  1. a sample of the content they would use or a description of content they would produce, and
  2. a brief explanation of how they would reach their target audiences.

If any entrants have already developed a similar campaign, moreover, they can re-use the same content for this competition. This is an excellent opportunity for students to help build awareness about mental health issues on campus and to demonstrate the social media communications skills that are currently in high demand among employers.

COU is offering the following prizes:

  1. $1,500 for first place
  2. $1,000 for second place
  3. $500 for third place

Please make your submission to Chris at

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